MSA – travel companion

MSA is a travel companion renting platform based on the telecommunication networks established with fonebud W.

Users can rent a device from a booth, top up data plans in any country they visit, translate images and live conversations and get travel tips and deals in their current area, and drop the device in the next country they visit!

We designed the user experience flow, the device, booths, screens and all funding pitchs.

Client: MSA, Co-Me, Fonebud Berhad
Scopes: Industrial Design, Product design, Interface Design, Brand Identity

Essential guard

Essential is a multi-function device aimed at people who used to enjoyed long conversations on the phone.

Essential brings back the grip and the comfort of the phones of old, with few extra features such as selfie shutter, torchlight, powerbank… even a panic alarm! We helped the then newly created fonebud to design the product, experience and companion app.

Client: Pensonic Holdings Berhad (fonebud)
Scopes: Industrial Design, Interface Design, Packaging Design

WeCare – Our mental health

Affective Health is a tracking system dedicated to people with mental afflictions or extreme stress. It helps them to manage their mental health through self biodata tracking. The data tracker takes input such as pulse, sweat and movement and cross these data with activity from the user’s smartphone and app usage.

We worked with the Affective Health team in designing and formalizing the user interaction with the device and its community.

Users are sensitive and mental health is still taboo, so the community is built with caution in mind. We focused on enabling safe interactions between users, their medical practitioners, advisors and relatives. Information is clustered between different groups, shared through anonymity and progressive levels of trust, enabled by users when they feel more comfortable with the person they share with.

We also added fun concepts, such as ice-breaking games between anonymous members, to break loneliness in a safe way.


Client: Affective Health (MobileLife)
Scopes: Design Research, User Experience, Interface Design

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