Kaya is a sweet, rich and tasty coconut cream. Used as a jam, on bread, biscuits pancakes or other supports, it is one of the essential component of the Malaysian breakfast!
Yet it is inexplicably practically unknown on European tables.
We imported in France few types of Kaya and recycled some cream pots into a test session packaging. Testers were asked to fill forms about their experience and the new taste.
Luid is a design collaboration platform with a hands-on approach, carried by a team of nice creative consultants scattered mostly over Europe and Asia.
We do design research, experience design and service design!
21 Jalan Duku 2, Taman Rumpun Bahagia, 75300 Melaka, Malaysia
+60 (0)12 218 0843
+60 (0)12 959 0843