The mechanical engineers of Orca Creation came to us with a brilliant idea: an iPhone casing that could adapt to a classic camera tripod in both vertical and horizontal positions.
We were to take their prototype and shape it into a seducing proposal for the relevant target users. We spent some time analyzing the smart phone accessory market to define who would be the ideal target for such accessory. We studied both amateur photography and iPhone holders universes to understand the expectations of both profiles and how users slowly shifted from one to the other. From there, we oriented the designs to merge them into rugged, outdoor phone casing proposals for demanding phone photographers.
We proposed three different directions, a casual strong colourful plastic, a sleek urban design with a concrete feel and a rugged surface with silver sides to bring back memories of the good old cameras!
Luid is a design collaboration platform with a hands-on approach, carried by a team of nice creative consultants scattered mostly over Europe and Asia.
We do design research, experience design and service design!
21 Jalan Duku 2, Taman Rumpun Bahagia, 75300 Melaka, Malaysia
+60 (0)12 218 0843
+60 (0)12 959 0843