During the LiveNature project with Mobile Life, we looked into weather data, who use them and for which purpose. We have been amazed to realise that LOTS of people just love weather data and that weather in these regions is much more than a safe discussion topic! Weather apps are big hits in Northern countries and weather geeks just can’t get enough sensors, readings and charts!
We also found that a huge part of that weather apps target market are people who are interested in the topic yet are not attracted to the hardcore deciphering it involves, looking instead towards understandable visualizations of Nature in action.
So we tried to identify the natural elements people look into to read the weather, pressure, light, humidity, wind speed and found… dandelions. We then proceeded to implement this strong visual reference into a fully practical concept oriented towards touch interactions and idle screen visualization.
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