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Walking kids

Why and how much kids walk? Newfeel, the walking brand of the Oxylane group (France), wanted to evaluate the potential of an interactive pedometer for 6 to 12 years old kids. The idea was to bring in storytelling to pedometers and motivate kids to walk through the next episode of a story. We studied the existing market in pedometers, successful kids franchises and the walking habits of 10 children. We interviewed and
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